Feature · Lead capture

Turn every missed call into a captured lead

A missed call shouldn’t mean a lost enquiry. Call2SMS texts the caller back, captures their name, number and what they need over SMS, and sends you the lead — ready to win.

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What is missed call lead capture?

Missed call lead capture is the process of turning an unanswered phone call into a usable sales lead. Most missed callers don’t leave a voicemail and don’t call back — they ring a competitor. Lead capture closes that gap so the enquiry stays with you.

Call2SMS does it automatically: the instant you miss a call, our AI SMS assistant texts the caller, holds a short conversation to gather what you need, and delivers a complete lead. No app for the caller, no voicemail, nothing for you to chase.

What gets captured from every missed call

Every lead summary gives you what you need to call back fast and win the job.

Caller name

A first name to make the callback warm and personal.

Best number

A confirmed mobile to reach them back on.

The enquiry

What they actually want — in their own words, captured in writing.

Your custom questions

Up to 10 questions you set — job type, location, budget, timing, anything.

Urgency

Whether it is an emergency or a routine enquiry, so you can prioritise.

The right department

Routed to the correct person or team based on what they need.

Your leads, delivered however you work

The moment an SMS conversation ends, the captured lead is sent to you by email, WhatsApp or SMS — or all three — with the full transcript attached. Every lead is also stored in your dashboard and mobile app, with a searchable history and a shareable transcript link, so nothing slips through the cracks.

For businesses with different teams, leads are routed by department so the right person gets the right enquiry. And because every recovered job has real value, it’s worth knowing the maths — see what a missed call costs and the missed call statistics.

Lead capture — common questions

Missed call lead capture is the process of turning an unanswered phone call into a usable sales lead. With Call2SMS, when you miss a call the AI texts the caller back, has a short SMS conversation to gather their name, number and enquiry, and sends you a complete lead summary — so the opportunity isn’t lost just because you couldn’t pick up.

The caller’s name and best number, what they’re enquiring about, how urgent it is, and the answers to any custom questions you set (such as job type, location or budget). Everything arrives with the full conversation transcript.

However you prefer — by email, WhatsApp or SMS, or all three. Every lead also appears in your dashboard and mobile app, with a searchable history and a shareable transcript link.

Yes. Call2SMS runs 24/7, so evening, weekend and bank-holiday callers are captured too — with an out-of-hours message if you want a different tone after hours.

It’s included in every Call2SMS plan from £37/month, with a monthly SMS allowance and no contract. Recovering a single job usually covers the cost — see what a missed call is worth on our cost calculator.

Related: AI SMS assistant · all features · pricing.

Stop losing leads to missed calls

Capture every enquiry automatically — live within 24 hours, from £37/month, no contract.

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