Everything you need to recover every missed call
Call2SMS is not a phone-answering service — it’s a missed-call text-back system. The moment a call goes unanswered, our AI texts the caller, starts a real two-way SMS conversation, and sends you the lead before they ring anyone else.
Every feature, built around one goal
Turning every missed call into a captured lead — without you lifting a finger.
Instant text-back in seconds
The moment a call goes unanswered, an SMS goes out to the caller — typically within 3–5 seconds. Speed matters: most callers ring a competitor within five minutes of not getting through, so every second counts.
AI two-way SMS conversation
Our AI doesn’t just fire a one-liner — it holds a genuine back-and-forth SMS exchange with the caller. It apologises for missing the call, asks what they need, gathers their details, and wraps up politely. The caller never feels like they’re talking to a bot.
Smart configurable follow-up questions
Set up the exact questions you need answered per department. Sales enquiry? Ask for budget and timeline. Repair job? Ask for make and model. The AI works through your questions naturally, adapting to the caller’s replies rather than rigidly plodding through a script.
Department routing
If your business handles different types of enquiry — sales, service, bookings, accounts — set up departments with their own contacts and question sets. A caller asking about a repair goes to your workshop; a price enquiry goes to sales. The right person gets the lead, immediately.
Notifications by email, WhatsApp & SMS
Get a summary the moment an SMS conversation ends. Choose email, WhatsApp or SMS notifications — or all three. The summary includes the caller’s name, number, reason for calling and the full conversation transcript.
Full searchable transcripts & dashboard
Every conversation is stored securely in your dashboard. Search by date, caller number or keyword. Share a clean public transcript link with a colleague. Export call data when you need it. Nothing gets lost.
Caller ignore list
Some numbers you don’t want texted back — cold callers, delivery couriers, spam. Add them to your ignore list and they go quietly to voicemail instead of triggering the text-back. You stay in control of who receives an AI reply.
Business hours & out-of-hours messaging
Configure your trading hours and the AI adjusts its tone automatically. After hours it can say “We’re closed right now but we’ll get back to you first thing” — so callers always get a sensible, honest reply, whatever the time.
Monthly allowance + pay-as-you-go top-ups
Every plan includes a monthly SMS allowance for your recovered-lead conversations. Had a busy month or ran a promotion? Top up with pay-as-you-go credits at transparent rates — no new subscription, no commitment, no surprises.
Use your existing number
No need to change your business number. Set up conditional call forwarding on your existing line — we guide you through it step by step when you sign up. Prefer a fresh start? We can assign you a new UK geographic number instead.
STOP & opt-out compliance
UK messaging regulations require a clear opt-out mechanism. Call2SMS automatically honours STOP replies, logs them, and never contacts opted-out numbers again. The whole flow is managed for you, keeping you on the right side of the rules without any manual admin.
UK GDPR-compliant, encrypted transcripts
We are registered with the ICO (ZC065739). Conversation data is stored securely on UK infrastructure with 256-bit encryption at rest and in transit. You can request data deletion from your dashboard, and callers can request theirs too.
A real conversation — not just a one-line auto-reply
Most “missed call text-back” tools send a single pre-written message and stop there. Call2SMS is different: our AI holds a genuine back-and-forth SMS exchange with the caller, adapting its replies in real time to what the caller says.
The result is a properly qualified lead — not just a phone number with no context. By the time the conversation ends, you know the caller’s name, their enquiry, any details your business needs, and whether it’s urgent. You can call them back with everything already to hand.
- Polite, branded opening message sent within seconds of the missed call
- AI asks the follow-up questions you configure — tailored to your business or department
- Responds naturally to anything the caller types, including questions about your business
- Closes the conversation professionally and sends you the full lead summary immediately
Leads land with the right person, every time
The moment an SMS conversation ends, you get a clean lead summary sent directly to you — by email, WhatsApp, SMS, or all three. No logging in to find out what happened. No missed notifications.
Set up departments for Sales, Service, Bookings, Accounts or any category that suits your business. Each department has its own notification contacts and its own set of follow-up questions. A caller asking about a repair goes straight to your workshop team; a price enquiry goes to sales. The right person gets the lead, immediately.
- Instant email, WhatsApp or SMS notification with caller name, number and reason for calling
- Multiple departments, each with their own contacts and question flows
- Full transcript included in every notification — or share a clean link with your team
- Dashboard inbox for all conversations — searchable, filterable, nothing lost
Built for UK regulations — not bolted on as an afterthought
Texting members of the public automatically might sound as though it could run into compliance issues. We’ve thought carefully about this. Because we only text people who have just called your business number, they have an active relationship with you — which is the legitimate-interest basis that makes the text-back lawful under UK PECR and GDPR.
On top of that, every text-back message includes a clear opt-out instruction. When a caller replies STOP, we honour it immediately, log it permanently, and never contact them again. You don’t manage any of this — it’s fully automated.
- ICO registered (ZC065739) — operating within UK data protection law
- Automatic STOP & opt-out handling — never contacts opted-out numbers again
- Caller ignore list — exclude specific numbers from the text-back flow entirely
- 256-bit encrypted transcripts, UK infrastructure, right-to-erasure supported
All features included — on every plan
Every Call2SMS plan includes AI two-way SMS conversations, department routing, full transcripts, STOP handling, business hours configuration and UK GDPR compliance as standard. Plans differ only in the number of conversations included per month and the number of departments and contacts you can set up.
MCR Starter
For sole traders and small businesses
30 recovered-lead conversations included
- AI SMS conversation when you miss a call
- 30 recovered-lead conversations / month
- 1 department
- 1 notification contact
- Lead summary by email
- Public transcript share-link
- STOP / opt-out handling
MCR Growth
Best value for growing businesses
75 recovered-lead conversations included
- Everything in MCR Starter
- 75 recovered-lead conversations / month
- 3 departments with keyword routing
- 3 notification contacts
- WhatsApp + SMS notifications
- Urgent-lead instant alerts
- Human takeover from dashboard
MCR Pro
For high-volume call businesses
150 recovered-lead conversations included
- Everything in MCR Growth
- 150 recovered-lead conversations / month
- 10 departments
- 10 notification contacts
- Priority OpenAI quota
- Conversation history export
- Priority support
All plans run monthly, no contracts. Cancel any time from your dashboard.
See full pricing details →Ready to stop losing leads to missed calls?
Setup takes under 24 hours and works with your existing phone number. You could be recovering missed-call leads by tomorrow.
Questions? Read the FAQ or contact us — we’re happy to help.