Pricing

Simple plans, no contracts

Every Call2SMS plan turns missed calls into captured leads. Pick the one that fits your call volume — upgrade, downgrade or cancel any time. A single recovered booking usually pays for the month.

MCR Starter

For sole traders and small businesses

£ 27 /month

30 recovered-lead conversations included

  • AI SMS conversation when you miss a call
  • 30 recovered-lead conversations / month
  • 1 department
  • 1 notification contact
  • Lead summary by email
  • Public transcript share-link
  • STOP / opt-out handling
Get Started
MOST POPULAR

MCR Growth

Best value for growing businesses

£ 37 /month

75 recovered-lead conversations included

  • Everything in MCR Starter
  • 75 recovered-lead conversations / month
  • 3 departments with keyword routing
  • 3 notification contacts
  • WhatsApp + SMS notifications
  • Urgent-lead instant alerts
  • Human takeover from dashboard
Get Started

MCR Pro

For high-volume call businesses

£ 67 /month

150 recovered-lead conversations included

  • Everything in MCR Growth
  • 150 recovered-lead conversations / month
  • 10 departments
  • 10 notification contacts
  • Priority OpenAI quota
  • Conversation history export
  • Priority support
Get Started

Every plan includes a monthly SMS allowance for your recovered-lead conversations. Most businesses never pay a penny more. If you run out in a busy month, top up with pay-as-you-go SMS credits — entirely optional, credits never expire, no contract.

Every plan includes

No feature gates and no surprises — the difference between plans is simply how many conversations you need each month.

Instant text-back

Missed calls trigger a personalised SMS within seconds, in your business name.

Two-way AI conversation

The AI chats with the caller and asks the follow-up questions you configure.

Department routing

Send sales, service and booking enquiries to the right person automatically.

Email, WhatsApp & SMS alerts

Get notified the instant a lead is captured, on whichever channel suits you.

Full transcripts & dashboard

Every conversation logged, searchable and exportable.

Business hours & out-of-hours

Different messaging after hours, weekends and bank holidays.

Caller ignore list

Route spam and suppliers to voicemail instead of a text-back.

UK GDPR compliant

Secure, encrypted transcripts and STOP/opt-out handling built in.

See all features in detail →
How billing works

A monthly allowance, plus top-ups only if you need them

Each plan comes with a generous monthly SMS allowance sized to its conversation count, so the vast majority of businesses never pay anything beyond their plan price.

Have a bumper month? Buy pay-as-you-go SMS credits in a couple of clicks to keep recovering leads. Credits never expire, carry over month to month, and there is never any contract or commitment.

Plan allowance first

Recovered-lead conversations come out of your included monthly allowance.

Top-up credits next

If you go over, prepaid SMS credits cover the rest — only if you choose to buy them.

Never a nasty bill

No overage charges. If both run out, the AI sends a polite closing message and pauses until you top up.

Pricing questions

Your plan covers a set number of recovered-lead conversations each month, plus the SMS allowance to run them. You also get the full Call2SMS dashboard, AI configuration, department routing, notifications by email/WhatsApp/SMS, and transcripts — there are no per-feature add-ons.

One conversation is a single missed-caller you text back and chat with. Multiple messages within that one enquiry all count as the same conversation — you are never charged per message.

Nothing breaks. If you have a particularly busy month, you can top up with pay-as-you-go SMS credits from your dashboard to keep conversations flowing. Credits never expire and there is no obligation to buy them.

No setup fee, no contract. Plans are monthly rolling and you can upgrade, downgrade or cancel any time from your dashboard. If you cancel, you keep access until the end of the period you have paid for.

Yes — upgrade or downgrade whenever you like. Changes are prorated automatically, so you only pay the difference for the current period.

Get in touch and we will happily walk you through a live demo and help you pick the right plan for your call volume.

Compare us to the alternatives on our cost comparison page.

Ready to stop losing leads?

Most businesses are live within 24 hours. Pick a plan and turn your missed calls into booked work.

Get Started Talk to us